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Conversion Architecture Platforms

A Conversion Architecture Platform (commonly referred to as a Landing Page) plays a very critical role in the overall effectiveness of your website. This is often the part of your website that you rely on most to convert Internet traffic into sales. WSI will design your websites landing pages in such a way that they become a logical extension of the short PPC or search result that was clicked on.

There are two types of landing pages:

Reference Landing Page

A reference landing page presents information that is relevant to what the visitor was searching for. A reference landing page can be deemed successful if it meets the objectives of its publisher

Transactional Landing Page

WSI endeavors to persuade visitors to complete a transaction on this landing page with the ultimate goal of ‘capturing’ consumers who want to spend money on your product or service. This may include filling out a form (so that you can contact them with any further information required about your product or service) or interacting with advertisements and other objects/links on the page. Our professional Internet Marketing Consultants spend a lot of time designing your landing pages so that they achieve the intended goals. 

Get started with your Conversion Architecture Platform or give us a call.